Golden Key Award, 2015

The Most Innovative and Successful Exhibitors at Belgrade Furniture Fair


Redesigned Golden Key Award is Awarded by the International Jury

Golden Key is the award awarded to the most successful and best accomplishments within furniture design, created in these regions. In 2015, within the amendment of the Fair visual identity, the Golden Key Award is redesigned, as well. The new concept understands also gathering of the international expert team to decide about the award. The idea of the international jury is related to the attempt to look at the entire Fair from the international point of view, i.e. as a relevant institution at the European map. The award objective is also to focus the products deserving special attention…

Golden Key 2015

The product quality and innovation, rather than formal characteristics, and first of all, the users’ experience in the furniture use were the jury’s basic criteria to decide about the awards. The fact there were no awarded ones in some categories shows the jury’s high criteria and the attempt to position the award as the relevant one.


Matteo Zorzenoni (Italy)

Miha Klinar (Slovenia) – Gigo Design

Nikola Radeljković (Croatia) – Numen / For Use

Vesna Pejović (Serbia) – Kako.Ko Design Studio


The Awarded ones

Prostoria, Croatia, the chair Strain, designer – Simon Morasi Piperčić

Artisan, Bosnia and Herzegovina, the collection Invito (table, chairs and benches) designer – Michael Schneider

Ton, Czech Republic, the chair Split, designer – Arik Levy





Catra Home, Serbia, the sofa Feuille

Natuzzi, Italy, upholstered armchair Re-Vive 

Pedrali, Italy, the chair Babila

Danko Radulović, Serbia, the Work Units project